What is it?
Photo|Frome is a new Festival dedicated to showcasing and celebrating all levels of photographic endeavour from local, national, and international photographers.
The Festival aims to put photography on the map in Frome and the South West of the U.K. – and, eventually, put Frome firmly on the international photo circuit. It is an ambitious, inspiring programme that encompasses world-class exhibitions, captivating keynote speakers, practical workshops, community involvement, photo walks and more.
Photo|Frome is being registered as Community Interest Company (CIC) – a not-for-profit activity.
When is it?
Photo|Frome 2022 is a three-week-long event from Friday 24th June to Sunday 17th July 2022. A year-round series of events will then start, leading up to next year’s Festival.
Who is it for?
Photo|Frome is an inclusive festival of contemporary photography for anyone with an interest in the medium, whether they’re professional photographers, art lovers, creative, or simply looking to learn.
It is a celebration of modern photography in all its glorious forms and genres, featuring serious work alongside fun activities, and catering to both young and were-young-once, those who have only just picked up a camera and those who’ve forgotten how long they’ve been holding one.
Whilst Photo|Frome will work towards building a national and international reputation, it will also work within the local community to encourage photography and learning about it in all of its forms.
The Independent Eye
The theme of the first Festival is ‘The Independent Eye’. This celebrates photography as an art-form that stands alone from others. Photography offers artists a unique ability to present personal viewpoints and perspectives, reflections on the world, and new artistic and technical approaches.
It also reflects Frome’s long-standing themes of independence in the market and in the community.
The annual Frome Festival of music, theatre, and arts has been established for two decades. Photo|Frome complements this with a dedicated, standalone photography-centric agenda.
Frome is a vibrant and engaged community. It has the long-standing Independent Market every month, Arts & Crafts markets, numerous restaurants, artisan cafes, and has a thriving town centre of independent stores of all kinds. Frome has been voted a ‘best place to live’.